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The Wealthy Use Google, The Poor Use Yahoo

Fahmi Rizwansyah says:

Talk about a digital divide. Hitwise recently performed some analysis of the traffic patterns on the Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) search engines. Google users tended to be older and spend more money online. Yahoo users, conversely, were often younger and spent less money online. Which is the better audience to have?

Why is it that Google users are likely to be older and spend more and the opposite for Yahoo? Is it the blend of services available? The result Hopkins finds of highly-indexed Google users being 55+ seems odd to me. My parents fall into that age bracket and hardly use the Internet for more than the most casual searches. Meanwhile, my peers, ranging from 25 to 40, seem to have adopted more of Google's services than our parents have. So when Hitwise says Yahoo users are younger, does that mean younger than 25? Younger than 20? Are teenagers the biggest users of Yahoo services?

Why would Microsoft want to buy a company that caters to teenagers? Granted, the 18-34 advertising bracket is highly coveted, as younger people are falling into the purchasing patterns they will likely follow for the rest of their lives. But older people, 34-54, generally have more disposable income.

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Cheers, frizzy2008.